So, you're the proud owner of a website. It has been well-optimized. The information is useful. You've spruced it up with website audit tools. You're all set for a full Google indexing. You have nothing to be concerned about. Right?

Not anytime soon!

Have you used backlinks before? Have you ever hired a third-party SEO company? Have you avoided checking at your backlink portfolio entirely? Take it easy, 42Networks will help you to build your website backlink.

Snap to attention if you just nodded yes to any of the three questions above! Now is the time for your website to be penalized. A backlink audit is required.

A backlink is a link to your website from another website that can be ordered via 42Networks. It's also important for SEO.

Google used to be obsessed with the amount of backlinks—the more, the better. To link to all of their clients, cheap SEO service companies started constructing a bogus blog/page. The resulting Private Blog Network increased the amount of backlinks to websites, and Google, in its innocence, assumed that these sites were trustworthy sources of information.

Because you must be a diabetes diet expert if so many sites link back to your website about 'Food for diabetes,' right?

The quantity-only strategy, on the other hand, began to produce spammy search results. As a result, Google decided to improve its filters.

Now, if a reputable website connects to you, your credibility rises. Your Search Engine Results Pages (SERP) rank will rise if numerous powerful, relevant web posts link back to you.

Do you see where I'm going with this? Excellent backlink quality and quantity translates to a higher SERP, a better reputation, and Google's acceptance of your credibility.

Poor backlinking causes your website to sink like the Titanic, resulting in a Google penalty.

Okay! What Happens If You're Fined, Blocked, or De-Ranked by Google?

Your website's backlink popularity accounts for roughly 22% of your Google Rank.

It means that Google will take into account any unethical, irrelevant, or pointless websites that link back to you. And this will have an impact on your index rank.

If Google finds you guilty and imposes a Manual Action Penalty, your website may be demoted, a few pages removed, or the entire site removed temporarily. It's possible that you'll lose organic traffic, revenue, leads, and conversions.

There will be no warning if you are subjected to the algorithmic penalty. Your traffic will degrade over time for no apparent reason. To figure out why, you'll need specialized equipment. You'd have lost too many leads and traffic by the time you realized what had happened.

So consider this: Have you ever used spammy backlinking?

Have you ever rigged blogs and websites' comment areas to gain backlinks by wrapping your website's URL in a terrible, nearly meaningless message?

Is it possible that the low-cost SEO firm you engaged cheated you and established a dodgy backlink portfolio utilizing poor SEO methods?

You should examine your backlink profile. Take a closer look. You'll know the sources if you've ever used guest blogging, news stories, genuine comments, profile shares, press releases, or social media for backlinking. No need to worry if you have no experience in this job, you can try contextual link building 42networks.

Make a point of pointing out the ones you don't understand. Conduct some research, verify the domain metrics of dubious entities, and distinguish between legitimate and spammy backlinks. Alternatively, you may simply use a free backlink audit tool to get your ducks in a row.

You can also look at the backlinks of your competitors. On the SEO audit tool, compare a few websites and see how detrimental their results are in comparison to yours.